Americans love convenience and consumer demand for convenient foodservice is changing what constitutes a "restaurant" in America. According to a new report from the National Restaurant Association, off-premise sales now account for 60% of all foodservice occasions. Mobile ordering and delivery are the latest revolutions in a string of foodservice conveniences that have progressed over the past century from traditional table service in sit-down restaurants to drive-thru service in fast food restaurants (pioneered by White Castle and McDonald's) to fast casual, quick service restaurants, and mobile food trucks.
Today, many restaurants consist solely of a brand, an online menu, and a delivery service, with no dining space whatsoever. Others with sit-down restaurants have incorporated mobile ordering, payment, and delivery into their business models to meet the demands of younger consumers who expect that everything can be purchased through a smartphone and delivered. According to the report, 39% of restaurant customers have used the drive-thru channel more this year than last year, 34% have used delivery more than a year ago, and 29% have ordered takeout more often than last year. Restaurateurs are changing their business models and their physical facilities to meet changing consumer preferences. Get the full story here from Forbes.
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