2019-04-23 Impossible Burgers May Go National

Burgers are one of the original fast foods and a classic American meal. For decades, vegetarians and vegans got their burger fix with various mashed up bean burgers and cooked grain burgers that didn't taste like meat but gave you a similar burger-eating experience, especially after you piled on the ketchup, lettuce, tomato and other fixings on a sesame seed bun. Now, food manufacturers have created plant-based burgers that cook, taste, and eat like real beef. Seriously. Not every vegan or vegetarian wants that meat-like experience, but many people who are trying to eat less meat and love the taste of beef want exactly that. You've probably heard of the Impossible burger, developed by Impossible Foods. This burger includes no meat, yet looks, cooks, and tastes just like it. The burger is made from soy protein, potato protein, coconut oil, sunflower oil, and iron-rich heme, a compound that exists in every living organism and, in animals, is the component of hemoglobin that carries oxygen in the blood. The experience of eating this burger is so close to eating a beef burger that Burger King has been testing the Impossible Whopper in all 57 of its St. Louis, Missouri locations. The two Whoppers look nearly identical. Many consumers can't tell the difference, especially if they are not tipped off that they are eating a plant-based Whopper. Impossible Foods has been aggressively marketing their Impossible burgers to foodservice and fast food chains, and many companies have been selling them for months. Sales have been brisk, but this is the first test case for a major fast food brand. Apparently, sales are also going well at BK, and it may not be long before Burger King rolls out the Impossible Whopper to more than 7,000 locations nationwide. Get the original story here. Click here to read a food writer's opinion on beef Whoppers vs. Impossible Whoppers.

impossible burger on the grill


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