Media Kit: Advertising And Sponsorship Opportunities
Grow your brand and make direct sales with this extremely popular site and its passionate readers
AmazingRibs.com is by far the largest and most popular barbecue and grilling website in the world. The site features tested recipes, education, techniques, tips, science, mythbusting, and buying guides. Advertising on AmazingRibs.com is a great way to build your brand or make direct sales.
Think about this: In 2015, precisely 8,704,777 unique visitors came to AmazingRibs.com (according to Google Analytics) while only 3,500,000 people attended baseball at Yankee Stadium. While they were here they viewed 30,787,764 pages!
According to the rating service comScore, AmazingRibs.com was ranked in the top 50 in total visitors in the food category in the US among tens of thousands of food sites including commercial sites. This placed the site ahead of such monsters as Saveur magazine, Lean Cuisine, and Oscar Mayer (and they have Wienermobiles)!
We use Google Analytics to measure traffic and demographics. Here's a typical snapshot:
53% No Kids
37% No College
General terms of sale
1) Your site must be informative, accurate, original, well maintained, and well-designed. The identity of the persons in control must be clear and plain, and contacting management must be simple.
3) Your site or your advertisers must not promote pornography, hate, bigotry, libel, violence, discrimination, or illegal activity.
4) Your ad may include motion or animation so long as we do not consider it annoying. We accept jpg, png, and gif files. We discourage Flash and swf files.
5) All ads are subject to our approval. We reserve the right to reject any ads that we wish at our discretion without explanation.
Menu of ad options
We believe strongly in the wall between editorial and advertising so all our ads are sold by third parties. Here is how to select the spaces you want and how to contact the party who sells it. There are many location and rate options depending on your budget. Below is a tasty menu.
(Space A) Leaderboard 728 x 90 pixels
(Space B) Top Rectangle 300 x 250 pixels
(Space C) Skyscraper 300 x 600 pixels
Spaces A, B, and C are best suited for major corporations with significant ad budgets. You pay per 1,000 pageviews (CPM). Ads are run of site, meaning they appear on thousands of pages. This means your ads enjoy maximum visibility and impact. You can buy for as long or short as you want, or set a dollar limit.
(Spaces D & E) Google AdsWords
These ads are well suited for small to medium sized businesses. Google AdWords offer ads that charge you only if someone clicks on it, known as Cost Per Click (CPC). You can specify that you want to be on AmazingRibs.com or simply arrange to have your ads placed on sites related to your products.
To learn more about rates, analytics, or if you have any questions, click here to contact contact Caroline Katz.