Char-Broil is an innovator in the popular gas grill arena with clever designs, low to midrange prices, and excellent customer service. For several years they have focused on infrared cooking. Starting in 2012 all new IR models were dubbed "Tru-Infrared". These grills are made with stainless steel tube burners that work in conjunction with a radiant surface to bring heat close to the food. The radiant surface shields food from direct flame and reduces hot dry convection heat rising from the burners.
As one of the biggest BBQ manufacturers in the world, Char-Broil offers a clear, low cost alternative to Weber and surpasses many other price driven manufacturers with their infrared gas grill design innovation and focused marketing. Also in 2012, Char-Broil introduced Saber, a new, very high quality line of gas grills that goes head to head with Weber's Summit series in the premium grill space. They offer charcoal grills, smokers, fryers and a variety of accessories and tools.
Char-Broil is owned by The W.C. Bradley Company headquartered in Columbus, GA. Roots of W.C. Bradley go back before the Civil War to The Columbus Iron Works. The first Char-Broil grill was made and sold in the USA in 1948. Now all Char-Broil grills are manufactured in China and distributed around the globe.