Traeger pioneered and popularized the pellet smoker and remains the best known brand since it is in wide distribution. And they aim to keep it that way even though competition is growing. New owners took over in 2014 and invested heavily in product development and marketing. In 2021 Traeger went public.

They offer a full line of branded extras from Traeger Pellets and rubs to Traeger insulation blankets and cold smoker add-ons. Recently they introduced a gas burning griddle called Flatrock.