Traeger pioneered and popularized the pellet smoker and remains the best known brand since it is in wide distribution. And they aim to keep it that way even though competition is growing. New owners took over in 2014 and they appear to be on the move, investing heavily in product development and marketing. Traeger has an interesting variety of pellet smokers from a small portable, to large commercial models, to one that looks like a pink pig.
They offer a full line of branded extras from Traeger Pellets and rubs to Traeger insulation blankets and cold smoker add-ons.