Blaze Outdoor Products is an interesting company that produces a line of premium gas grills and outdoor kitchen products. Blaze was started by the same people who own ShoppersChoice but the company is not a subsidiary, they are two independent entities. ShoppersChoice is, “the parent company to a community of online stores that cater to everyone with a passion for cooking, grilling and entertaining”. The site offers entertainment products from soup to nuts: grills, patio furniture, kitchen items, camping…you name it! They have a wide variety of quality outdoor cooking equipment from some of the industry leaders.
We put Blaze partner, Corey Tisdale, on the spot asking what are the unique attributes of Blaze that differentiates it from competitive products sold by ShoppersChoice? He diplomatically recounted a recent visit to Maker’s Mark distillery where a similar question was posed. Maker’s Mark said they have a certain way of doing things that they believe produces a quality product that many enjoy, but they recognize some may prefer another brand and that’s OK.
Blaze states that they strive to make the best grill for the price point, believing their years of experience distributing grills from a variety of manufactures have given them a unique insight to consumer demand. They use what they believe to be best in class metrics for design, manufacturing and customer service.
We extensively tested one of their 4-burners and found it to be a solid product that was a pleasure to use. As Blaze is a new brand, longevity has yet to be determined. Meanwhile they back up all grills with an excellent warranty.