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Like cicadas, the McRib comes and goes, creating major buzz on the way. AdAge writes that McRib “has achieved cult status thanks in part to its scarcity.” It has appeared nationwide only a handful of times, although it appears occasionally in individual stores or regions.
A culinary sleight of hand mixed with marketing magic and millions of adoring fans, McRib is a skinny pork burger dipped in a tangy sweet Kansas City style BBQ sauce, and hotcakes wish they sold this well. I will leave it to smarter folks than me to analyze the genius of limited edition planned scarcity for such a popular product, called “self-discipline” by one wag, and how the McRib has achieved legendary status in the world of hucksterism. As a cook, I’m more interested in the sandwich, and how I can make something like it, only better, with my home made copycat version of the McRib.
So what goes in to the sandwich? The patty is, according to McDonald’s website, “pork, water, salt, dextrose, BHA, and BHT and propyl gallate and citric acid (preservatives).”
In other words, it is ground pork shoulder containing no actual expensive rib meat, doctored slightly with sugar (dextrose) and preservatives, and pressed in a 6 x 3″ corrugated form to vaguely symbolize a miniature slab of ribs, on one side at least. In other words it is a precooked, frozen hamburger from the animal that gives us ham, and reheated when ordered. In other words, it is leftovers.
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When I complained to a friend that the name is misleading and it should be changed, he said “Yeah and they oughta change the name of Girl Scout cookies for the same reason.”
The sauce is “water, high fructose corn syrup, tomato paste, distilled vinegar, molasses, natural smoke flavor (plant source), food starch-modified, salt, sugar, spices, soybean oil, xanthan gum, onion powder, garlic powder, chili pepper, sodium benzoate (preservative), caramel color, beet powder.”
That’s pretty much what you get in bottled barbecue sauce, and all the more reason to make your own from scratch.
The patty is topped with some chopped raw onion and pickle slices made from “cucumbers, water, distilled vinegar, salt, calcium chloride, alum, potassium sorbate (preservative), natural flavors (plant source), polysorbate 80, extractives of turmeric (color).”
Not sure why pickles need anything more than salt and vinegar, especially such boring pickles.
The oblong bun, which has a slightly rustic look from cornmeal on the surface, has a bit more stuff inside, like “enriched flour (bleached wheat flour, malted barley flour, niacin, reduced iron, thiamin mononitrate, riboflavin, folic acid), water, yeast, high fructose corn syrup, contains 2% or less of the following: salt, corn meal, wheat gluten, soybean oil, partially hydrogenated soybean and/or cottonseed oils, dextrose, sugar, malted barley flour, cultured wheat flour, calcium sulfate, ammonium sulfate, soy flour, dough conditioners (sodium stearoyl lactylate, datem, ascorbic acid, azodicarbonamide, mono- and diglycerides, ethoxylated mono- and diglycerides, monocalcium phosphate, enzymes, guar gum, calcium peroxide), calcium propionate (preservative), soy lecithin.”
All that to make a bun?
Based on my monitoring of the Twittersphere, it’s all about the sweet sauce. McDonald’s could put cardboard on a bun and pour that sauce on it and people, mostly young people, would pay $2.49 for it. Fer cryin’ out loud, just get a bottle of Sweet Baby Ray’s and stick a straw in it folks.
So on the night before repeal of McRib, I decided to bring back a taste of summer and fire up my grill and whup up some nice meaty baby backs, following my recipe for Last Meal Ribs. I made a few extra racks so my guests could take some home and I kept a slab myself. To honor the passing of McRibs, the next day I created the AmazingRibs Sandwich to fill the void.
Published On: 5/11/2013 Last Modified: 4/8/2021
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